/* ============================================================
   MERCATO MARKETING — LP /diagnostico-trafego
   Design System: Mercato Marketing (navy #003447 · orange #FA912F)
   Tokens copiados do design system oficial. Logo NUNCA alterada.
   ============================================================ */

/* ---------- FONTES: Metropolis (tipografia oficial da marca) ---------- */
@font-face{font-family:'Metropolis';src:url('assets/fonts/Metropolis-Regular.woff2') format('woff2');font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:'Metropolis';src:url('assets/fonts/Metropolis-Medium.woff2') format('woff2');font-weight:500;font-style:normal;font-display:swap}
@font-face{font-family:'Metropolis';src:url('assets/fonts/Metropolis-SemiBold.woff2') format('woff2');font-weight:600;font-style:normal;font-display:swap}
@font-face{font-family:'Metropolis';src:url('assets/fonts/Metropolis-Bold.woff2') format('woff2');font-weight:700;font-style:normal;font-display:swap}
@font-face{font-family:'Metropolis';src:url('assets/fonts/Metropolis-ExtraBold.woff2') format('woff2');font-weight:800;font-style:normal;font-display:swap}

/* ---------- TOKENS ---------- */
:root{
  --navy-950:#00222F; --navy-900:#003447; --navy-800:#0B485C; --navy-700:#18586C; --navy-600:#2C6A7D; --navy-500:#4C8294;
  --orange-700:#B85F0E; --orange-600:#E0780F; --orange-500:#FA912F; --orange-400:#FCA64F; --orange-300:#FDBF7E; --orange-200:#FED9B0; --orange-100:#FFEFD9;
  --ink-900:#0E1A1F; --gray-700:#3A474C; --gray-600:#566066; --gray-500:#7A848A; --gray-400:#A3ABB0; --gray-300:#C9CFD2; --gray-200:#E2E6E8; --gray-150:#ECEEEF; --gray-100:#F3F5F5;
  --white:#FFFFFF; --paper:#FAFAF8; --paper-warm:#FBF6EE;
  --success-500:#2E8B57; --danger-500:#C2453B;
  --grad-burst:linear-gradient(135deg,#FCA64F 0%,#FA912F 45%,#E0780F 100%);
  --grad-navy:linear-gradient(160deg,#003447 0%,#00222F 100%);
  --surface-page:var(--paper); --surface-card:var(--white); --surface-dark:var(--navy-900);
  --text-strong:var(--navy-900); --text-body:var(--gray-700); --text-muted:var(--gray-500);
  --text-on-dark:rgba(255,255,255,.92); --text-on-dark-muted:rgba(255,255,255,.62); --text-accent:var(--orange-600);
  --border-subtle:var(--gray-200); --border-default:var(--gray-300); --border-on-dark:rgba(255,255,255,.16);
  --accent:var(--orange-500); --accent-hover:var(--orange-600); --accent-press:var(--orange-700); --accent-on-dark:var(--orange-400);
  --focus-ring:rgba(229,133,42,.45);
  --font-display:'Metropolis',system-ui,-apple-system,'Segoe UI',sans-serif;
  --font-body:'Metropolis',system-ui,-apple-system,'Segoe UI',sans-serif;
  --ls-eyebrow:.22em; --ls-wordmark:.32em;
  --radius-xs:3px; --radius-sm:6px; --radius-md:10px; --radius-lg:16px; --radius-pill:999px;
  --shadow-xs:0 1px 2px rgba(14,26,31,.06); --shadow-sm:0 2px 6px rgba(14,26,31,.08);
  --shadow-md:0 6px 18px rgba(14,26,31,.10); --shadow-lg:0 16px 40px rgba(14,26,31,.14);
  --shadow-dark:0 18px 50px rgba(0,34,45,.45);
  --container:1200px; --gutter:32px;
  --ease-out:cubic-bezier(.16,1,.3,1); --dur-base:220ms;
}

/* ---------- RESET ---------- */
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{margin:0;font-family:var(--font-body);font-size:16px;line-height:1.5;color:var(--text-body);background:var(--surface-page);-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
img{max-width:100%;display:block;height:auto}
button,input,select,textarea{font:inherit;color:inherit}
h1,h2,h3,h4,p,ul,ol,figure{margin:0}
ul{padding:0;list-style:none}
a{color:var(--text-accent);text-decoration:none}
a:hover{text-decoration:underline}
:focus-visible{outline:3px solid var(--focus-ring);outline-offset:2px;border-radius:var(--radius-xs)}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important;scroll-behavior:auto!important}}

/* ---------- PRIMITIVAS DE MARCA ---------- */
.wrap{width:100%;max-width:var(--container);margin:0 auto;padding:0 var(--gutter)}
.eyebrow{font-family:var(--font-display);font-weight:600;font-size:13px;letter-spacing:var(--ls-eyebrow);text-transform:uppercase;color:var(--text-accent);display:block}
.eyebrow--ondark{color:var(--accent-on-dark)}
.rule{width:56px;height:3px;border-radius:var(--radius-pill);background:var(--grad-burst);border:0;margin:20px 0 0}
.h1{font-family:var(--font-display);font-weight:800;font-size:clamp(32px,4.6vw,60px);line-height:1.04;letter-spacing:-.02em;color:var(--text-strong);text-wrap:balance}
.h2{font-family:var(--font-display);font-weight:700;font-size:clamp(26px,3.2vw,40px);line-height:1.12;letter-spacing:-.01em;color:var(--text-strong);text-wrap:balance}
.h3{font-family:var(--font-display);font-weight:700;font-size:20px;line-height:1.25;color:var(--text-strong)}
.lead{font-size:clamp(17px,1.6vw,20px);line-height:1.55;color:var(--text-body);max-width:62ch}
.muted{color:var(--text-muted)}
.on-dark .h1,.on-dark .h2,.on-dark .h3{color:#fff}
.on-dark .lead,.on-dark p{color:var(--text-on-dark-muted)}
.num{font-family:var(--font-display);font-weight:800;font-size:44px;line-height:1;letter-spacing:-.02em;color:var(--accent)}

.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;font-family:var(--font-display);font-weight:700;font-size:16px;letter-spacing:.01em;padding:16px 28px;border-radius:var(--radius-sm);border:2px solid transparent;cursor:pointer;transition:background var(--dur-base) var(--ease-out),color var(--dur-base) var(--ease-out),border-color var(--dur-base) var(--ease-out);text-decoration:none;text-align:center}
.btn:hover{text-decoration:none}
.btn--primary{background:var(--accent);color:#fff}
.btn--primary:hover{background:var(--accent-hover)}
.btn--primary:active{background:var(--accent-press)}
.btn--ghost{background:transparent;color:var(--text-strong);border-color:var(--border-default)}
.btn--ghost:hover{background:var(--navy-900);border-color:var(--navy-900);color:#fff}
.btn--ondark{background:transparent;color:#fff;border-color:var(--border-on-dark)}
.btn--ondark:hover{background:#fff;color:var(--navy-900);border-color:#fff}
.btn--block{width:100%}
.btn--lg{padding:19px 32px;font-size:17px}

.card{background:var(--surface-card);border:1px solid var(--border-subtle);border-radius:var(--radius-lg);box-shadow:var(--shadow-sm);padding:32px}
.card--accent{position:relative;overflow:hidden}
.card--accent::before{content:"";position:absolute;left:0;right:0;top:0;height:3px;background:var(--grad-burst)}

/* ---------- HEADER ---------- */
.hdr{position:sticky;top:0;z-index:60;background:var(--navy-900);border-bottom:1px solid rgba(255,255,255,.10)}
.hdr__in{display:flex;align-items:center;justify-content:space-between;gap:24px;height:72px}
.hdr__logo img{height:34px;width:auto}
.hdr__right{display:flex;align-items:center;gap:20px}
.hdr__tag{font-family:var(--font-display);font-weight:600;font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--text-on-dark-muted)}
.hdr .btn{padding:11px 20px;font-size:14px}
@media (max-width:860px){.hdr__tag{display:none}.hdr__in{height:64px}.hdr__logo img{height:28px}}

/* ---------- HERO ---------- */
.hero{position:relative;background:var(--grad-navy);color:var(--text-on-dark);overflow:hidden;padding:clamp(40px,6vw,76px) 0 clamp(48px,6vw,84px)}
.hero__mark{position:absolute;right:-170px;top:-120px;width:620px;height:620px;opacity:.08;pointer-events:none;user-select:none}
.hero__grid{position:relative;z-index:2;display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(32px,5vw,72px);align-items:start}
.hero__title{color:#fff;max-width:17ch}
.hero__sub{margin-top:22px;color:var(--text-on-dark);font-size:clamp(17px,1.6vw,20px);line-height:1.55;max-width:52ch}
.hero__points{margin-top:30px;display:grid;gap:12px}
.hero__points li{display:flex;gap:12px;align-items:flex-start;color:var(--text-on-dark);font-size:15.5px;line-height:1.45}
.hero__points .tick{flex:none;width:20px;height:20px;margin-top:1px;border-radius:var(--radius-pill);background:rgba(250,145,47,.16);display:grid;place-items:center}
.hero__points .tick svg{width:12px;height:12px;stroke:var(--accent-on-dark);stroke-width:3;fill:none}
.hero__trust{margin-top:34px;padding-top:26px;border-top:1px solid var(--border-on-dark)}
.hero__trust .lbl{font-family:var(--font-display);font-size:11.5px;letter-spacing:.18em;text-transform:uppercase;color:var(--text-on-dark-muted)}
.hero__verticals{margin-top:14px;display:flex;flex-wrap:wrap;gap:8px}
.chip{font-family:var(--font-display);font-weight:600;font-size:12.5px;letter-spacing:.04em;color:var(--text-on-dark);border:1px solid var(--border-on-dark);border-radius:var(--radius-pill);padding:7px 14px}
@media (max-width:960px){.hero__grid{grid-template-columns:1fr;gap:36px}.hero__mark{width:420px;height:420px;right:-140px;top:-100px}}

/* ---------- FORMULÁRIO ---------- */
.formcard{background:var(--white);border-radius:var(--radius-lg);box-shadow:var(--shadow-lg);overflow:hidden;position:sticky;top:96px}
@media (max-width:960px){.formcard{position:static}}
.formcard__top{background:var(--paper-warm);padding:22px 28px 20px;border-bottom:1px solid var(--border-subtle)}
.formcard__title{font-family:var(--font-display);font-weight:800;font-size:21px;line-height:1.2;color:var(--text-strong);margin-top:8px}
.formcard__sub{font-size:13.5px;color:var(--text-muted);margin-top:8px;line-height:1.45}
.formcard__body{padding:24px 28px 28px}
.steps{display:flex;align-items:center;gap:10px;margin-bottom:20px}
.steps__bar{flex:1;height:4px;background:var(--gray-200);border-radius:var(--radius-pill);overflow:hidden}
.steps__fill{display:block;height:100%;width:50%;background:var(--grad-burst);transition:width var(--dur-base) var(--ease-out)}
.steps__lbl{font-family:var(--font-display);font-weight:700;font-size:11.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--text-muted);white-space:nowrap}
.field{margin-bottom:16px}
.field__lbl{display:block;font-family:var(--font-display);font-weight:600;font-size:13.5px;color:var(--text-strong);margin-bottom:7px}
.field__hint{font-size:12px;color:var(--text-muted);margin-top:6px;line-height:1.4}
.field input[type=text],.field input[type=email],.field input[type=tel],.field input[type=url],.field select,.field textarea{width:100%;padding:12px 14px;border:1px solid var(--border-default);border-radius:var(--radius-sm);background:var(--white);font-size:15px;color:var(--ink-900);transition:border-color var(--dur-base) var(--ease-out),box-shadow var(--dur-base) var(--ease-out)}
.field textarea{resize:vertical;min-height:78px}
.field select{appearance:none;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='14' height='9' viewBox='0 0 14 9'%3E%3Cpath d='M1 1l6 6 6-6' stroke='%237A848A' stroke-width='2' fill='none' stroke-linecap='round'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right 14px center;padding-right:38px}
.field input:focus,.field select:focus,.field textarea:focus{outline:0;border-color:var(--accent);box-shadow:0 0 0 3px var(--focus-ring)}
.field input[aria-invalid=true],.field select[aria-invalid=true]{border-color:var(--danger-500)}
.field__err{display:none;font-size:12.5px;color:var(--danger-500);margin-top:6px;font-weight:500}
.field.is-err .field__err{display:block}
.checks{display:grid;grid-template-columns:repeat(2,1fr);gap:8px}
.check{display:flex;align-items:center;gap:9px;border:1px solid var(--border-default);border-radius:var(--radius-sm);padding:10px 12px;cursor:pointer;font-size:14px;transition:border-color var(--dur-base) var(--ease-out),background var(--dur-base) var(--ease-out)}
.check:hover{border-color:var(--navy-500)}
.check input{accent-color:var(--accent);width:16px;height:16px;margin:0}
.check.is-on{border-color:var(--accent);background:var(--orange-100)}
.hp{position:absolute!important;left:-9999px!important;width:1px;height:1px;overflow:hidden}
.form__actions{display:flex;gap:10px;margin-top:20px}
.form__legal{font-size:11.5px;color:var(--text-muted);margin-top:14px;line-height:1.45}
.form__legal a{color:var(--text-muted);text-decoration:underline}
.form__err{display:none;background:#F6E0DE;color:#8E2C24;border-radius:var(--radius-sm);padding:12px 14px;font-size:13.5px;margin-top:14px}
.form__err.is-on{display:block}
.step{display:none}.step.is-on{display:block}
.btn[data-busy=true]{opacity:.65;pointer-events:none}

/* ---------- SEÇÕES ---------- */
.sec{padding:clamp(56px,7vw,96px) 0}
.sec--paper{background:var(--paper)}
.sec--white{background:var(--white)}
.sec--sunken{background:var(--gray-100)}
.sec--dark{background:var(--navy-900);color:var(--text-on-dark);position:relative;overflow:hidden}
.sec__head{max-width:64ch;margin-bottom:clamp(32px,4vw,52px)}
.sec__head .h2{margin-top:14px}
.sec__head .lead{margin-top:18px}

.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.grid2{display:grid;grid-template-columns:repeat(2,1fr);gap:24px}
.grid4{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
@media (max-width:960px){.grid3,.grid4{grid-template-columns:1fr 1fr}}
@media (max-width:640px){.grid2,.grid3,.grid4{grid-template-columns:1fr}}

/* Dor */
.pain{padding:30px 28px}
.pain .num{font-size:15px;font-weight:800;letter-spacing:.16em;color:var(--accent);font-family:var(--font-display)}
.pain h3{margin-top:14px}
.pain p{margin-top:12px;font-size:15px;line-height:1.6;color:var(--text-body)}
.pain__cost{margin-top:18px;padding-top:16px;border-top:1px solid var(--border-subtle);font-size:13.5px;color:var(--text-muted)}
.pain__cost b{color:var(--text-strong);font-weight:700}

/* Entregas */
.deliv{display:flex;gap:20px;padding:28px;background:var(--white);border:1px solid var(--border-subtle);border-radius:var(--radius-lg)}
.deliv__n{flex:none;font-family:var(--font-display);font-weight:800;font-size:34px;line-height:1;color:var(--orange-300);letter-spacing:-.02em}
.deliv h3{font-size:18px}
.deliv p{margin-top:10px;font-size:14.5px;line-height:1.6}

/* Cases */
.case{padding:30px 28px;background:var(--white);border:1px solid var(--border-subtle);border-radius:var(--radius-lg);box-shadow:var(--shadow-sm);position:relative;overflow:hidden}
.case::before{content:"";position:absolute;left:0;top:0;right:0;height:3px;background:var(--grad-burst)}
.case__seg{font-family:var(--font-display);font-weight:600;font-size:11.5px;letter-spacing:.18em;text-transform:uppercase;color:var(--text-muted)}
.case__num{margin-top:16px}
.case__claim{margin-top:10px;font-family:var(--font-display);font-weight:700;font-size:17px;line-height:1.3;color:var(--text-strong)}
.case__desc{margin-top:12px;font-size:14.5px;line-height:1.6;color:var(--text-body)}
.case__who{margin-top:16px;padding-top:14px;border-top:1px solid var(--border-subtle);font-size:13px;color:var(--text-muted)}

/* Método */
.method{position:relative}
.method__mark{position:absolute;left:-190px;bottom:-190px;width:520px;height:520px;opacity:.07;pointer-events:none}
.step-item{position:relative;padding:28px 24px;border:1px solid var(--border-on-dark);border-radius:var(--radius-lg);background:rgba(255,255,255,.03)}
.step-item .n{font-family:var(--font-display);font-weight:800;font-size:13px;letter-spacing:.2em;color:var(--accent-on-dark)}
.step-item h3{margin-top:14px;color:#fff;font-size:19px}
.step-item p{margin-top:10px;font-size:14.5px;line-height:1.6;color:var(--text-on-dark-muted)}

/* Time / autoridade */
.team{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(32px,5vw,64px);align-items:center}
@media (max-width:860px){.team{grid-template-columns:1fr}}
.certs{display:grid;gap:12px;margin-top:26px}
.certs li{display:flex;gap:12px;align-items:flex-start;font-size:15px;color:var(--text-body)}
.certs .dot{flex:none;width:7px;height:7px;border-radius:50%;background:var(--accent);margin-top:8px}
.statbox{background:var(--white);border:1px solid var(--border-subtle);border-radius:var(--radius-lg);box-shadow:var(--shadow-md);padding:32px;display:grid;gap:26px}
.statbox__item .num{font-size:38px}
.statbox__item .lbl{margin-top:8px;font-size:14px;color:var(--text-body);line-height:1.45}

/* FAQ */
.faq{max-width:860px;margin:0 auto}
.faq__item{border-bottom:1px solid var(--border-subtle)}
.faq__q{width:100%;background:none;border:0;text-align:left;padding:22px 44px 22px 0;font-family:var(--font-display);font-weight:700;font-size:17.5px;color:var(--text-strong);cursor:pointer;position:relative;line-height:1.35}
.faq__q::after{content:"";position:absolute;right:8px;top:50%;width:12px;height:12px;border-right:2.5px solid var(--accent);border-bottom:2.5px solid var(--accent);transform:translateY(-70%) rotate(45deg);transition:transform var(--dur-base) var(--ease-out)}
.faq__q[aria-expanded=true]::after{transform:translateY(-25%) rotate(225deg)}
.faq__a{display:none;padding:0 40px 24px 0;font-size:15.5px;line-height:1.65;color:var(--text-body)}
.faq__a.is-on{display:block}

/* CTA final */
.cta{background:var(--grad-navy);position:relative;overflow:hidden}
.cta__mark{position:absolute;right:-160px;bottom:-200px;width:560px;height:560px;opacity:.08;pointer-events:none}
.cta__grid{position:relative;z-index:2;display:grid;grid-template-columns:1fr .92fr;gap:clamp(32px,5vw,72px);align-items:start}
@media (max-width:960px){.cta__grid{grid-template-columns:1fr}}

/* Footer */
.ftr{background:var(--navy-950);color:var(--text-on-dark-muted);padding:44px 0 40px;font-size:13.5px}
.ftr__in{display:flex;justify-content:space-between;gap:28px;flex-wrap:wrap;align-items:flex-start}
.ftr img{height:32px;width:auto}
.ftr a{color:var(--text-on-dark)}
.ftr__meta{text-align:right;line-height:1.7}
@media (max-width:640px){.ftr__meta{text-align:left}}

/* WhatsApp flutuante */
.wa{position:fixed;right:20px;bottom:20px;z-index:70;display:inline-flex;align-items:center;gap:10px;background:var(--navy-900);color:#fff;border-radius:var(--radius-pill);padding:13px 20px;box-shadow:var(--shadow-lg);font-family:var(--font-display);font-weight:700;font-size:14.5px;text-decoration:none;transition:background var(--dur-base) var(--ease-out)}
.wa:hover{background:var(--navy-800);text-decoration:none}
.wa svg{width:19px;height:19px;fill:var(--accent)}
@media (max-width:640px){.wa span{display:none}.wa{padding:15px;right:16px;bottom:16px}}

/* Página /obrigado */
.ty{min-height:60vh;display:grid;align-content:center;padding:clamp(48px,7vw,90px) 0}
.ty__card{max-width:820px;margin:0 auto;text-align:center}
.ty__badge{display:inline-flex;align-items:center;gap:10px;background:var(--orange-100);color:var(--orange-700);border-radius:var(--radius-pill);padding:9px 18px;font-family:var(--font-display);font-weight:700;font-size:13px;letter-spacing:.06em}
.ty__title{margin-top:24px}
.ty__lead{margin:18px auto 0}
.ty__slot{margin-top:36px;background:var(--white);border:1px solid var(--border-subtle);border-radius:var(--radius-lg);box-shadow:var(--shadow-md);padding:26px;min-height:220px;display:grid;place-items:center;text-align:center}
.ty__slot .muted{font-size:14px}
.ty__next{margin-top:36px;display:grid;grid-template-columns:repeat(3,1fr);gap:18px;text-align:left}
@media (max-width:760px){.ty__next{grid-template-columns:1fr}}
.ty__next .card{padding:24px}
.ty__next h3{font-size:16px}
.ty__next p{margin-top:9px;font-size:14px;line-height:1.55}

.hide{display:none!important}
.sr{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}